R2
the retail refinery
spring
fall
R2
the retail refinery
spring
fall

focus

merchandising

what this is

Whether you're an established brand or an emerging label, retailing requires two essential ingredients: a product in demand and customers willing to buy it. Understanding this complex, ever-changing relationship between merchandise and people is as much an art as it is a science.

Most consultancies can either crunch numbers (often with little regard for the realities of your business) or give you their two cents on latest trends. We do neither. Sure, we're up-to-date (and can even predict the future) when it comes to what's hot. But truly knowing what looks good is relative to each business and its client base. Then, of course, the ability to apply that knowledge in the form of some some functional, data-driven tools wouldn't hurt either.

▶︎ Bottom line: We know what looks good and have the goods to back it up.

why you need us

  1. Sales are lagging and you don't know why.
  2. It takes ten spreadsheets to assemble a buy each season.
  3. Who cares about a spreadsheet? You just know what to buy based on a gut feeling.
  4. You want to launch a private label collection.
  5. Customer ask questions about product and your staff never seems to have an answer.
  6. You wholesale relatively a relatively small volume of product to a lot of accounts.

what we offer

  1. Open-to-buy
  2. Trend analysis
  3. Market segmentation
  4. Product development
  5. Product knowledge training
  6. Wholesale account management

retail
analytics

what this is

Sometimes intriguing brands with amazing products suddenly disappear while decidedly mediocre merchandise from the uninspired manages to stick around way longer than it should. Why is that?

Sure, there’s plenty of factors that determine success in the wild world of retail. Answers like unseasonably cold weather in the Midwest or the conversion rate of Japanese yen are never in short supply as possible explanations for sucky sales. But the one reason that’s rarely cited (yet usually the biggest culprit) is really, really bad math. And by that we mean unreliable data generated by antiquated systems, which is analyzed in meaningless ways and/or skewed to produce a predetermined outcome. That said, what could possibly go wrong here?

▶︎ Bottom line: We like to do things a little differently to ensure everything adds up.

why you need us

  1. You have no idea what you sold last week/month/year.
  2. The amount of inventory you carry is open to interpretation.
  3. It takes more than an hour to run reports.
  4. You frequently sell out of some items while you're drowning in others.
  5. Your idea of client data is an email address and some anecdotal information stored collectively in the heads of your employees.

what we offer

  1. Sales Tracking & Forecasting
  2. Inventory Management
  3. Client Relationship Management (CRM)

web design &
branding

what this is

Your image isn't just an extension of your brand — it is your brand.

After years of sitting stage-side at runway shows, critiquing collections, and shopping the market (both online and off), we know what goes into making an eye-catching electronic footprint. From small presentation decks to logos and full-scale websites, we'll make sure you stand out from the vast digital sea of beige.

And what about the visual and verbal collateral necessary to convey a complete, cohesive brand image? Well, we do all that too.

▶︎ Bottom line: We’re allergic to anything referred to as a “template”.

what we offer

  1. Logo design & brand identity
  2. Copywriting
  3. UI/UX web design
  4. Presentation design & development
  5. Social media content curation

why you need us

  1. Your logo is dated/ugly/non existent.
  2. Reading your website/social media posts is sort of like going grocery shopping for milk and white bread.
  3. It looks like your website renews driver's licenses or sells insurance policies.
  4. You've bragged about how it took less than 20 minutes to build your own website.
  5. The animations in your presentation deck could pose the threat of a seizure for some people.

how this works

  1. Schedule a complimentary 30-minute phone consultation during which we will clearly define the central challenge facing your business.
  2. We'll also explore potential solutions and determine if we're a match.
  3. If the feeling is mutual, we'll begin devising a plan to achieve your objectives. We're selective about the projects we take on, so when we get the green light, we're all in.
  4. And if we're not a fit, that's ok too. You'll still walk away with a better idea of what to do next for your business — not to mention a new friend you can always connect with in the future as your business needs evolve.
let's talk
learn more

focus

merchandising

what this is

Whether you're an established brand or an emerging label, retailing requires two essential ingredients: a product in demand and customers willing to buy it. Understanding this complex, ever-changing relationship between merchandise and people is as much an art as it is a science.

Most consultancies can either crunch numbers (often with little regard for the realities of your business) or give you their two cents on latest trends. We do neither. Sure, we're up-to-date (and can even predict the future) when it comes to what's hot. But truly knowing what looks good is relative to each business and its client base. Then, of course, the ability to apply that knowledge in the form of some some functional, data-driven tools wouldn't hurt either.

▶︎ Bottom line: We know what looks good and have the goods to back it up.

why you need us

  1. Sales are lagging and you don't know why.
  2. It takes ten spreadsheets to assemble a buy each season.
  3. Who cares about a spreadsheet? You just know what to buy based on a gut feeling.
  4. You want to launch a private label collection.
  5. Customer ask questions about product and your staff never seems to have an answer.
  6. You wholesale relatively a relatively small volume of product to a lot of accounts.

what we offer

  1. Open-to-buy
  2. Trend analysis
  3. Market segmentation
  4. Product development
  5. Product knowledge training
  6. Wholesale account management

retail
analytics

what this is

Sometimes intriguing brands with amazing products suddenly disappear while decidedly mediocre merchandise from the uninspired manages to stick around way longer than it should. Why is that?

Sure, there’s plenty of factors that determine success in the wild world of retail. Answers like unseasonably cold weather in the Midwest or the conversion rate of Japanese yen are never in short supply as possible explanations for sucky sales. But the one reason that’s rarely cited (yet usually the biggest culprit) is really, really bad math. And by that we mean unreliable data generated by antiquated systems, which is analyzed in meaningless ways and/or skewed to produce a predetermined outcome. That said, what could possibly go wrong here?

▶︎ Bottom line: We like to do things a little differently to ensure everything adds up.

why you need us

  1. You have no idea what you sold last week/month/year.
  2. The amount of inventory you carry is open to interpretation.
  3. It takes more than an hour to run reports.
  4. You frequently sell out of some items while you're drowning in others.
  5. Your idea of client data is an email address and some anecdotal information stored collectively in the heads of your employees.

what we offer

  1. Sales Tracking & Forecasting
  2. Inventory Management
  3. Client Relationship Management (CRM)

web design &
branding

what this is

Your image isn't just an extension of your brand — it is your brand.

After years of sitting stage-side at runway shows, critiquing collections, and shopping the market (both online and off), we know what goes into making an eye-catching electronic footprint. From small presentation decks to logos and full-scale websites, we'll make sure you stand out from the vast digital sea of beige.

And what about the visual and verbal collateral necessary to convey a complete, cohesive brand image? Well, we do all that too.

▶︎ Bottom line: We’re allergic to anything referred to as a “template”.

what we offer

  1. Logo design & brand identity
  2. Copywriting
  3. UI/UX web design
  4. Presentation design & development
  5. Social media content curation

why you need us

  1. Your logo is dated/ugly/non existent.
  2. Reading your website/social media posts is sort of like going grocery shopping for milk and white bread.
  3. It looks like your website renews driver's licenses or sells insurance policies.
  4. You've bragged about how it took less than 20 minutes to build your own website.
  5. The animations in your presentation deck could pose the threat of a seizure for some people.

how this works

  1. Schedule a complimentary 30-minute phone consultation during which we will clearly define the central challenge facing your business.
  2. We'll also explore potential solutions and determine if we're a match.
  3. If the feeling is mutual, we'll begin devising a plan to achieve your objectives. We're selective about the projects we take on, so when we get the green light, we're all in.
  4. And if we're not a fit, that's ok too. You'll still walk away with a better idea of what to do next for your business — not to mention a new friend you can always connect with in the future as your business needs evolve.
learn more